Enforcement and Education
An enforcement and education initiative aims to discourage unsafe driver behaviors that can cause crashes on our roads. The goal for these high visibility enforcement periods—coupled with continual road safety education—is to eliminate highway fatalities involving commercial motor vehicles (CMVs).
Below is a collection of outreach materials for use during your own area’s enforcement and education periods. Spread the word and help keep our roads safer.
General Materials
Access materials: Earned Media | Social Media | Billboard | Audio Spot | Regional Materials
Earned Media Materials
Download and amplify enforcement and education messaging in your market with this earned media toolkit.
Social Media
Playbook
Promote enforcement and education on social media with this social media playbook, available for download below.
Social Graphics & Copy
Use these social media graphics to help inform all road users about enforcement and education.
Facebook Graphic | Twitter Graphic
Copy: Driving too fast, following too closely, and being distracted behind the wheel can lead to crashes and fatalities. Help keep #OurRoads safe – see safe driving tips: https://bit.ly/3hnxw1p
Facebook Graphic | Twitter Graphic
Copy: Safety on #OurRoads is important, especially for the truck drivers delivering resources to millions of Americans. Let’s share the road safely, together, this period when extra enforcement will be out. View safe driving tips: https://bit.ly/3hnxw1p
Facebook Graphic | Twitter Graphic
Copy: We are working to eliminate traffic fatalities and crashes across our interstate. Help us by practicing these safe driving tips: https://bit.ly/3vqzCpx
Facebook Graphic | Twitter Graphic
Copy: We need your help to reduce CMV crashes and traffic fatalities! Keep your seatbelt fastened, stay within the speed limit, and don’t drive distracted. Check out other tips for large truck and bus drivers: https://bit.ly/3vqzCpx
Billboard
Do you have an opportunity to spread the word with out-of-home placements? Download this billboard to use in your state.
Audio Spot
Download this audio spot to use in your market.
Regional Enforcement Initiatives
SafeDRIVE
SafeDRIVE (Distracted Reckless Impaired Visibility Enforcement) is a multi-state, high visibility traffic enforcement and education initiative that focuses on changing bad driver behavior and ultimately reducing crashes and fatalities involving large trucks and buses across the country.
I-81
The high visibility traffic enforcement and education initiative along I-81 is a multi-state effort that focuses on promoting good driver behavior and ultimately reducing crashes and fatalities involving large trucks and buses across the country.
More Resources
Localized Our Roads, Our Safety® Materials
State specific resources are available to help you keep drivers safe on your state’s roads and highways.
General Safe Driving Resources
Discover a wide range of materials to help all road users understand the different safety challenges we all face and to share the road safely.
Work Zone Safety Resources
Driving through work zones bring a lot of additional challenges! Discover insights to navigate work zones during your commute.
Last updated: Monday, November 20, 2023