SafeDRIVE Outreach Materials
SafeDRIVE (Distracted Reckless Impaired Visibility Enforcement) is a multi-state, high visibility traffic enforcement and education initiative that focuses on changing bad driving behavior, ensuring qualified drivers are on the road, and ultimately reducing crashes and fatalities involving large trucks and buses across the country.
Below is a collection of outreach materials for the upcoming SafeDRIVE enforcement and education period. Spread the word and help keep our roads safe.
Access materials: Earned Media | Social Media | Billboard
Earned Media Materials
Download and amplify SafeDRIVE messaging in your market with this earned media toolkit—inclusive of campaign talking points, a press release template, a pitch email template, and sample radio readers.
Social Media
Social Media Graphics & Copy
Use these social media graphics to help inform road users about the upcoming enforcement and education period.

English: Facebook Graphic | Twitter Graphic
Copy: We’re joining states across the country for #SafeDRIVE: Distracted, Reckless, Impaired, and Visibility Enforcement—and we need your help to reduce crashes and fatalities with commercial motor vehicles. Buckle up, obey speed limits, and stay focused behind the wheel.
Explore more safety tips: www.fmcsa.dot.gov/ourroads/tips-truck-and-bus-drivers

English: Facebook Graphic | Twitter Graphic
Copy: This week, we’re working across the country to help prevent traffic fatalities and reduce crashes with commercial motor vehicles by increasing enforcement on our interstates.
Join us in #SafeDRIVE and commit to safe driving with these tips: www.fmcsa.dot.gov/ourroads/tips-truck-and-bus-drivers

English: Facebook Graphic | Twitter Graphic
Copy: Driving too fast, following too close, and being distracted behind the wheel can lead to crashes and fatalities. Help keep #OurRoads safe— particularly during #SafeDRIVE—when enforcement is increased.
See safe driving tips: www.fmcsa.dot.gov/ourroads/tips-truck-and-bus-drivers

English: Facebook Graphic | Twitter Graphic
Copy: Distracted and reckless driving put lives at risk. Help keep #OurRoads safe by choosing safer driving behaviors, especially during this week’s #Safedrive enforcement and education period.
Get road safety tips: www.fmcsa.dot.gov/ourroads/tips-truck-and-bus-drivers
Billboard
Have the opportunity to spread the word with out-of-home placements? Download this billboard to use in your state.
