SafeDRIVE Outreach Materials
SafeDRIVE (Distracted Reckless Impaired Visibility Enforcement) is a multi-state, high visibility traffic enforcement and education initiative that focuses on changing bad driver behavior and ultimately reducing crashes and fatalities involving large trucks and buses across the country.
The below is a collection of outreach materials for the upcoming SafeDRIVE enforcement and education periods. Spread the word and help keep our roads safer.
Download and amplify SafeDRIVE messaging in your market with this earned media toolkit, inclusive of campaign talking points, press release template, pitch email template, and sample radio readers.
Promote SafeDRIVE on social media with this social media playbook, available for download at the link below. This playbook includes a suite of social media messages, graphics, and tips to support this campaign.
Social Media Graphics & Copy
Used these social media graphics to help inform all road users about the upcoming enforcement and education periods.
Copy: We’re joining several other states for #SafeDRIVE: Distracted Reckless Impaired Visibility Enforcement. We need your help to reduce CMV crashes and traffic fatalities! Keep your seatbelt fastened, stay within the speed limit, and don’t drive distracted. Check out other tips for large truck and bus drivers: https://bit.ly/39PvwPb
Copy: We’re working across the country this week to eliminate traffic fatalities and reduce crashes along our interstates by increasing enforcement on the road. Join us in #SafeDRIVE and practice these safe driving tips: https://bit.ly/39PvwPb
Copy: Driving too fast, following too close, and being distracted behind the wheel can lead to crashes or worse-fatalities. Help keep #OurRoads safe, particularly during #SafeDRIVE when more enforcement is out. See safe driving tips: https://bit.ly/39PvwPb
Copy: Distracted and reckless driving can be fatal. Keep yourself and others on #OurRoads safe by practicing safe driving behaviors. And particularly during the #SafeDRIVE enforcement and education period this week, follow tips: https://bit.ly/39PvwPb
Have the opportunity to spread the word with out-of-home placements? Download this billboard to use in your state.