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CMV Seat Belt Campaign

Not wearing a seat belt is a key contributing factor to roadway fatalities. FMCSA’s campaign, Y I Buckle Up, supports and protects large truck and bus drivers, and vehicle occupants, by reminding drivers always to buckle up. Communicate this critical safety need with the educational materials below, available for download and sharing.

Access materials: Earned Media | Video PSAs | Social Media | Printed Materials


Earned Media Materials

Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press releases to share with local press for a broader announcement, and a radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer. 

Video Public Service Announcements (PSAs)

These 30-second and 15-second videos provide clear messages about always buckling up. They can be used on social media, your website, or in paid media efforts. If you need different aspect ratio sizes, email us at OurRoads@dot.gov.

30-second PSA

30-second PSA | YouTube

15-second PSA

15-second PSA | YouTube

Social Media Materials

Playbook

Promote CMV seat belt messaging on your social platforms with this social media playbook, which includes a variety of social media messages, graphics, and tips to support the campaign’s mission.

Graphics & Copy

Share these social media graphics and messages to remind CMV drivers why buckling up is essential, no matter how long the trip. These can be used throughout the year and fit in with your current social media strategy. Download the graphic or video, upload it to the social platform of your choosing, and then copy and paste your selected message into the post. 

Image of a female truck driver with Y I Buckle Up text

Professionalism-Focused Graphic

Copy: You’re proud to be a CMV driver. To maintain your professionalism on #OurRoads, buckle up behind the wheel. Learn more about #YIBuckleUp: https://bit.ly/3dc1xCD

Image of male truck driver getting home to his family with Y I Buckle Up text

Family-Focused Graphic

Copy: Wearing a seat belt behind the wheel of your CMV is the best way to make it home safely to your loved ones. Learn more about the importance of wearing your seat belt: https://bit.ly/3dc1xCD #YIBuckleUp #OurRoads

Individual-Focused Graphic

Copy: Wearing a seat belt in your CMV keeps you safe and could save your life. Always buckle up. Learn more about #YIBuckleUp: https://bit.ly/3dc1xCD #OurRoads

Printed Materials

Visor Card

Download this visor card and share it with CMV drivers to help them keep seat belt safety on top of their minds while on the road.

Visor Card

Download Visor Card

One-Pager

Communicate the safety need to always buckle up with CMV drivers. Download this one-pager for ideas on how to spread this lifesaving message.

One pager preview

Download One-Pager


More Resources

Where We’re Going

Graphic showing point of view of driver behind wheel that shows a sign that says That Big Interview 26 miles. Additional text says: We're all going somewhere. Let's help each other get there safely.

We all have places to go, help remind all road users that the destination is more than the route and share the road safely.

CMV Safe Speed

Maintain a safe speed on our roads.

Speeding can have terrible consequences. Help everyone stay safe on our roads and remind them to maintain a safe speed.

Our Plan

image showing truck and its blind spots with a car staying out of them

It’s everyone’s responsibility to share the road safely with each other. Discover a series of safety tips.