CMV Seat Belt Campaign
Not wearing a seat belt is a key contributing factor to roadway fatalities. FMCSA’s campaign, Y I Buckle Up, supports and protects large truck and bus drivers, and vehicle occupants, by reminding drivers always to buckle up. Communicate this critical safety need with the educational materials below, available for download and sharing.
Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press releases to share with local press for a broader announcement, and a radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer.
These 30-second and 15-second videos provide clear messages about always buckling up. They can be used on social media, your website, or in paid media efforts. If you need different aspect ratio sizes, email us at OurRoads@dot.gov.
Promote CMV seat belt messaging on your social platforms with this social media playbook, which includes a variety of social media messages, graphics, and tips to support the campaign’s mission.
Graphics & Copy
Share these social media graphics and messages to remind CMV drivers why buckling up is essential, no matter how long the trip. These can be used throughout the year and fit in with your current social media strategy. Download the graphic or video, upload it to the social platform of your choosing, and then copy and paste your selected message into the post.
Copy: You’re proud to be a CMV driver. To maintain your professionalism on #OurRoads, buckle up behind the wheel. Learn more about #YIBuckleUp: https://bit.ly/3dc1xCD
Copy: Wearing a seat belt behind the wheel of your CMV is the best way to make it home safely to your loved ones. Learn more about the importance of wearing your seat belt: https://bit.ly/3dc1xCD #YIBuckleUp #OurRoads
Download this visor card and share it with CMV drivers to help them keep seat belt safety on top of their minds while on the road.
Communicate the safety need to always buckle up with CMV drivers. Download this one-pager for ideas on how to spread this lifesaving message.
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