Distracted Driving Campaign
Every trip begins with a commitment to safety. Help remind CMV drivers of the importance of staying focused behind the wheel with the shareable materials on this page.
Access materials: Earned Media | Social Media | Tip Sheet | Visor Card
Earned Media Materials
Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press release to share with local press for a broader announcement, and a pitch email to share with local media to help amplify the importance of staying focused behind the wheel. Sharing these messages to your broader audience and community will help keep our roads even safer.
Social Media
Distracted driving is dangerous for everyone on the road. Share these graphics to remind drivers to remain focused when behind the wheel. These can be used throughout the year and fit in with your current social media strategy. Download the graphic, upload it to the social platform of your choosing, and then copy and paste your selected message into the post. A full editorial calendar of posts for Distracted Driving Awareness Month (April), can be downloaded here.
Copy: Distracted driving is dangerous. Stay focused on #OurRoads when behind the wheel.
Copy: Texting while driving takes your eyes off the road and puts your safety and others at risk. Don’t drive distracted. #OurRoads
Copy: Set your GPS when you first get in your truck or bus to avoid unnecessary distractions while driving. Don’t drive distracted. #OurRoads
Tip Sheet
Download this one-pager for tips on how to stay focused on the road while driving.
Visor Card
Download this visor card to keep safe driving behaviors top of mind while on the road.
More Resources
Safe Driving With CMVs
Large trucks and buses have unique operational challenges, information is here to help us share the road safely with CMVs.
CMV Safe Speed
Speeding can have terrible consequences. Help everyone stay safe on our roads and remind them to maintain a safe speed.
CMV Seat Belt Campaign
Wearing a seat belt save lives. Discover more information to keep your community safe and buckle up!