Distracted Driving Campaign

It's important for everyone sharing the road to be aware of the dangers of driving while distracted. To support CMV drivers, the FMCSA Our Roads, Our Safety^Ⓡ campaign developed the toolkit below to provide tips on staying focused behind the wheel and road safety refreshers. All materials are available for download to print and/or share.

Access materials: Earned Media | Social Media | Tip Sheet

Earned Media Materials

Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press releases to share with local press for a broader announcement, and a radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer. 

• Talking Points
• Sample Press Release
• Sample Pitch Email
• Radio Reader

Social Media

Playbook

Promote focused driving on your social platforms with this social media playbook, which includes a variety of social media messages, graphics, and tips to support the campaign’s mission.

Social Media Graphics & Copy

Distracted driving is dangerous for everyone on the road. Share these graphics to remind drivers to remain focused when behind the wheel. These can be used throughout the year and fit in with your current social media strategy. Download the graphic or video, upload it to the social platform of your choosing, and then copy and paste your selected message into the post. 

Tip Sheet

More Resources