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Work Zone Safety: Shareable Material

Work zones present many challenges for trucks and buses – narrow lanes, sudden stops, traffic pattern shifts, and uneven road surfaces require all drivers to stay alert. In fact, large trucks are over represented in work zone crashes, making up nearly one-third of fatal work zone crashes. It’s critical that all road users approach work zones with caution and do their part to keep the road safe for everyone. 

Help inform CMV drivers and the driving public about the unique safety challenges work zones present with the shareable materials on this page.  

Social Media Graphics

As shown in the below playbooks, use these social graphics to inform drivers about the challenges of work zones and how to avoid problems when driving through them.

English Graphics

graphic saying to keep your distance in work zones

graphic saying to stay alert in work zones graphic saying to plan ahead for work zones

Download Facebook Graphic 

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Spanish Graphics

graphic saying to keep your distance in work zones in Spanish

graphic saying to stay alert in work zones in Spanish graphic saying to plan ahead for work zones in Spanish

Download Facebook Graphic 

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Social Media Playbook

Plan for and promote work zone safety messaging on social media with this social media playbook, available for download at the link below. This playbook includes a variety of social messages, graphics, and tips you need to support this campaign. There are also specific playbooks for Florida, Georgia, and Texas, where there are currently heightened campaign efforts due to the high number of fatalities involving CMVs in work zones in those states.

Image of work zone safety social media playbook cover

Download General Playbook

Download Florida Playbook

Download Georgia Playbook

Download Texas Playbook

Earned Media Toolkit

Download and amplify work zone safety messaging in your market with this earned media toolkit, inclusive of campaign talking points, a press release, and pitch email. There are also state specific toolkits for Florida, Georgia, and Texas available for download, as well as one pagers for Arkansas, Pennsylvania, and Oklahoma. 

General Earned Media Toolkit

 

Georgia Earned Media Toolkit

Florida Earned Media Toolkit

Texas Earned Media Toolkit

Other State One Pagers

 

Tip Sheet

Large blind spots, long stopping distances, and size constraints make maneuvering large trucks and buses in work zones challenging. Download the below tip sheet to learn about taking precaution when driving through these areas. 

Preview image of work zone safety tip sheet

Download Tip Sheet

Post Card and Visor Card

Need a quick and easy reference of work zone safety driving tips? Download the post card and visor card below to keep in your vehicle.  

Preview image of work zone safety post cardPreview image of work zone safety post card

Download Post Card

Preview image of work zone safety visor card

Download Visor Card

Work Zone Safety Presentation

Download this presentation to help inform others about work zone safety around large trucks and buses. 

Download Presentation

Billboard

Have the opportunity to spread the word with out-of-home placements? Download this billboard to use in your state. 

Work zone safety billboard that says stay alert work zone ahead

Download Billboard

Audio Spot

Reach drivers while they're in their cars with this :15 second work zone safety audio spot. Listen to the message of work zone safety and download it below. 

Download Audio Spot


 

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Last updated: Friday, June 11, 2021