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Work Zone Safety Campaign

Work zones present many challenges for trucks and buses – narrow lanes, sudden stops, traffic pattern shifts, and uneven road surfaces require all drivers to stay alert. In fact, large trucks are over represented in work zone crashes, making up nearly one-third of fatal work zone crashes. It’s critical that all road users approach work zones with caution and do their part to keep the road safe for everyone. 

Help inform CMV drivers and the driving public about the unique safety challenges work zones present with the shareable materials on this page.  

Access materials: Presentation | General and Local Earned Media | Social Media | Printed Materials | Advertising Materials

Work Zone Safety Presentation

Download this presentation to help inform others about work zone safety around large trucks and buses. 

Safety Presentation

Earned Media Materials

Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press releases to share with local press for a broader announcement, and a radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer. There are also area specific toolkits available for download.


Social Media

Graphics & Copy

As shown in the below playbooks, use these social graphics to inform drivers about the challenges of work zones and how to avoid problems when driving through them. These can be used throughout the year and fit in with your current social media strategy. Download the graphic or video, upload it to the social platform of your choosing, and then copy and paste your selected message into the post. 

graphic saying to keep your distance in work zones

English: Facebook | X (formerly Twitter)

Spanish: Facebook | X (formerly Twitter)

Copy: Help prevent rear-end crashes in work zones by obeying all speed limits, avoiding distractions, and maintaining extra space between your CMV and the vehicle in front of you. Learn more tips: #WorkZoneSafety #OurRoads

graphic saying to stay alert in work zones

English: Facebook | X (formerly Twitter)

Spanish: Facebook | X (formerly Twitter)

Copy: When driving a large truck through a work zone, be aware of passenger vehicle drivers who may not know the challenges you face maneuvering a large vehicle. Exercise caution and share the road safely. Learn more tips: #WorkZoneSafety #OurRoads

graphic saying to plan ahead for work zones

English: Facebook | X (formerly Twitter)

Spanish: Facebook | X (formerly Twitter)

Copy: GPS apps and similar resources can help you be aware of upcoming work zones before you hit the road. When possible, research your route ahead of time and use detours or alternative roads to avoid these areas if needed. #WorkZoneSafety #OurRoads

Social Media Playbook

Plan for and promote work zone safety messaging on social media with this social media playbook, available for download at the link below. This playbook includes a variety of social messages, graphics, and tips you need to support this campaign.

Local Playbooks

There are also specific playbooks for places where there are currently heightened campaign efforts due to the high number of fatalities involving CMVs in work zones in those areas. Download the playbook for your area.

Printed Materials

Tip Sheet

Large blind spots, long stopping distances, and size constraints make maneuvering large trucks and buses in work zones challenging. Download the below tip sheet to learn about taking precaution when driving through these areas. 

Download Tip Sheet

Preview image of work zone safety tip sheet

Post Card and Visor Card

Need a quick and easy reference of work zone safety driving tips? Download the post card and visor card below to keep in your vehicle.  

Advertising Materials


Have the opportunity to spread the word with out-of-home placements? Use our billboard in your market.

Audio Spot

Reach drivers while they're in their cars with this :15 second work zone safety audio spot. Listen to the message of work zone safety and download it below.  Audio Spot MP3

More Resources

Localized Our Roads, Our Safety® Materials

Our plan to share the road safely in Tennessee

State specific resources are available to help you keep drivers safe on your state’s roads and highways.

Distracted Driving Resources

I will not text while driving.

Driving distracted is a leading cause of crashes on America’s roadways! Encourage CMV drivers to stay focused behind the wheel.

General Safe Driving Resources

Let's all plan to share the road safely.

Discover a wide range of materials to help all road users understand the different safety challenges we all face and to share the road safely.