Work Zone Safety Campaign
Work zones present many challenges for trucks and buses – narrow lanes, sudden stops, traffic pattern shifts, and uneven road surfaces require all drivers to stay alert. In fact, large trucks are over represented in work zone crashes, making up nearly one-third of fatal work zone crashes. It’s critical that all road users approach work zones with caution and do their part to keep the road safe for everyone.
Help inform CMV drivers and the driving public about the unique safety challenges work zones present with the shareable materials on this page.
Download this presentation to help inform others about work zone safety around large trucks and buses.
Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press releases to share with local press for a broader announcement, and a radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer. There are also area specific toolkits available for download.
Graphics & Copy
As shown in the below playbooks, use these social graphics to inform drivers about the challenges of work zones and how to avoid problems when driving through them. These can be used throughout the year and fit in with your current social media strategy. Download the graphic or video, upload it to the social platform of your choosing, and then copy and paste your selected message into the post.
Copy: Help prevent rear-end crashes in work zones by obeying all speed limits, avoiding distractions, and maintaining extra space between your CMV and the vehicle in front of you. Learn more tips: https://bit.ly/3rFbTvY #WorkZoneSafety #OurRoads
Copy: When driving a large truck through a work zone, be aware of passenger vehicle drivers who may not know the challenges you face maneuvering a large vehicle. Exercise caution and share the road safely. Learn more tips: https://bit.ly/3rFbTvY #WorkZoneSafety #OurRoads
Copy: GPS apps and similar resources can help you be aware of upcoming work zones before you hit the road. When possible, research your route ahead of time and use detours or alternative roads to avoid these areas if needed. #WorkZoneSafety #OurRoads
Social Media Playbook
Plan for and promote work zone safety messaging on social media with this social media playbook, available for download at the link below. This playbook includes a variety of social messages, graphics, and tips you need to support this campaign.
There are also specific playbooks for places where there are currently heightened campaign efforts due to the high number of fatalities involving CMVs in work zones in those areas. Download the playbook for your area.
Large blind spots, long stopping distances, and size constraints make maneuvering large trucks and buses in work zones challenging. Download the below tip sheet to learn about taking precaution when driving through these areas.
Post Card and Visor Card
Need a quick and easy reference of work zone safety driving tips? Download the post card and visor card below to keep in your vehicle.
Have the opportunity to spread the word with out-of-home placements? Use our billboard in your market.
Reach drivers while they're in their cars with this :15 second work zone safety audio spot. Listen to the message of work zone safety and download it below. Audio Spot MP3
State specific resources are available to help you keep drivers safe on your state’s roads and highways.
Driving distracted is a leading cause of crashes on America’s roadways! Encourage CMV drivers to stay focused behind the wheel.
Discover a wide range of materials to help all road users understand the different safety challenges we all face and to share the road safely.