America's Roads Rely on You Campaign
Raising awareness about how to safely share the road with large trucks and buses is an important part of improving safety on America’s roadways. Our Roads, Our Safety® helps equip partners and advocates with tools and resources to spread these important safety messages through a variety of channels.
Use the assets below to share Our Roads, Our Safety® key messages across your channels. Post them on organic social media or include them in local paid media campaigns to help raise awareness.
Access Materials: Social Media | Display Ads | Out-of-Home | Audio
Social Media Materials
Use these graphics and social posts to remind drivers to share the road safely with others.
Download: Square | Vertical Feed | Stories/Reels
Copy: Large vehicles need extra space to slow down safely. Cutting in too close takes that space away and is dangerous.
Download: Square | Vertical Feed | Stories/Reels
Copy: Trucks and buses need extra space to turn safely. When they swing wide, they’re making room for the turn ahead. Stay back and give them space.
Download: Square | Vertical Feed | Stories/Reels
Copy: Large trucks and buses have huge blind spots. If you can’t see the driver in their mirror, they likely can’t see you. Give them space and pass safely.
Facebook Headers
Use these Facebook headers on your profile or page to show your support for the campaign.
Long Stopping Distances | Wide Turns | Blind Spots
Display Ads
Use these assets to run your own local Our Roads, Our Safety® digital advertising campaign.
Out-of-Home
Use these assets to place billboards in your local market and remind drivers of these important safety tips.
Audio
Use our 30-second audio placements for advertising campaigns on your local radio station.
Other Resources
Talking to CMV drivers? Use the materials for distracted driving, work zone safety, and safe speed to speak directly to professional drivers with messages designed to support safe driving habits behind the wheel.
Last updated: Tuesday, June 2, 2026