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I-81 Outreach Materials

Image of trucks parking on highway with Together, make (interstate sign) I 81 safer

The high visibility traffic enforcement and education initiative along I-81 is a multi-state effort that focuses on promoting good driver behavior and ultimately reducing crashes and fatalities involving large trucks and buses across the country. 

Below is a collection of outreach materials for the upcoming I-81 enforcement and education periods. Spread the word and together, make I-81 safer.

Access materials: Earned Media | Social Media | Billboard

Earned Media Materials

Download and amplify I-81 messaging in your market with this earned media toolkit, inclusive of campaign talking points, press release template, pitch email template, and sample radio readers.

Social Media

Social Media Graphics & Copy

Used these social media graphics to help inform all road users about the upcoming enforcement and education periods.

A large truck operating on the highway stating Together, make Interstate 81 Safer

Facebook Graphic | Twitter Graphic 

Copy: Driving too fast, following too close, and being
distracted behind the wheel can lead to fatalities.
Together, let’s make I-81 safer. This week, [state]
is providing extra enforcement and education
opportunities along I-81. See safe driving tips: https://bit.ly/39PvwPb.

Image of trucks driving on highway with Together, make (interstate sign) I 81 safer

Facebook Graphic | Twitter Graphic

Copy: We’re working along I-81 this week to eliminate
traffic fatalities and reduce crashes by increasing
enforcement and education efforts. Together,
make I-81 safer. For safety tips visit: https://bit.ly/39PvwPb.

Image of trucks driving on highway stating Together, make (interstate sign) I 81 safer

Facebook Graphic | Twitter Graphic

Copy: Truck drivers are essential to our nation’s growing
economy. Let’s keep them and all motorists safe
on I-81. During the enforcement and education
period this week—and always—practice these
safety tips: https://bit.ly/39PvwPb.

Image of trucks parking on highway with Together, make (interstate sign) I 81 safer

Facebook Graphic | Twitter Graphic

Copy: Remaining focused while driving is vital,
especially when you’re operating a large CMV.
We are partnering with several other states to
raise awareness about safe driving along I-81.
For safety tips, visit: https://bit.ly/39PvwPb.

Billboard

Interested in spreading the word with out-of-home placements and billboards?

Email: daniel.woodruff@dot.gov

Image of trucks parking on highway with Together, make (interstate sign) I 81 safer
Last updated: Friday, May 22, 2026