I-81 Outreach Materials
The high visibility traffic enforcement and education initiative along I-81 is a multi-state effort that focuses on promoting good driver behavior and ultimately reducing crashes and fatalities involving large trucks and buses across the country.
Below is a collection of outreach materials for the upcoming I-81 enforcement and education periods. Spread the word and together, make I-81 safer.
Access materials: Earned Media | Social Media | Billboard
Earned Media Materials
Download and amplify I-81 messaging in your market with this earned media toolkit, inclusive of campaign talking points, press release template, pitch email template, and sample radio readers.
Social Media
Playbook
Promote I-81 enforcement and education on social media with this social media playbook, available for download at the link below. This playbook includes a suite of social media messages, graphics, and tips to support this campaign.
Social Media Graphics & Copy
Used these social media graphics to help inform all road users about the upcoming enforcement and education periods.
English: Facebook Graphic | Twitter Graphic
Spanish: Facebook Graphic | Twitter Graphic
Copy: Driving too fast, following too close, and being
distracted behind the wheel can lead to fatalities.
Together, let’s make I-81 safer. This week, [state]
is providing extra enforcement and education
opportunities along I-81. See safe driving tips: https://bit.ly/39PvwPb.
English: Facebook Graphic | Twitter Graphic
Spanish: Facebook Graphic | Twitter Graphic
Copy: We’re working along I-81 this week to eliminate
traffic fatalities and reduce crashes by increasing
enforcement and education efforts. Together,
make I-81 safer. For safety tips visit: https://bit.ly/39PvwPb.
English: Facebook Graphic | Twitter Graphic
Spanish: Facebook Graphic | Twitter Graphic
Copy: Truck drivers are essential to our nation’s growing
economy. Let’s keep them and all motorists safe
on I-81. During the enforcement and education
period this week—and always—practice these
safety tips: https://bit.ly/39PvwPb.
English: Facebook Graphic | Twitter Graphic
Spanish: Facebook Graphic | Twitter Graphic
Copy: Remaining focused while driving is vital,
especially when you’re operating a large CMV.
We are partnering with several other states to
raise awareness about safe driving along I-81.
For safety tips, visit: https://bit.ly/39PvwPb.
Billboard
Have the opportunity to spread the word with out-of-home placements? Download this billboard to use in your state.
Last updated: Monday, November 20, 2023