CMV Safe Speed Campaign
Speeding is a major contributor to crashes, injuries, and fatalities on our nation’s roadways. FMCSA’s Safe Speed Campaign supports commercial motor vehicle (CMV) drivers by reminding them of the importance of maintaining a safe speed. Share this life-saving message using the educational resources below, available for download and distribution.
Access materials: Earned Media | Social Media | Visor Card | Tip Sheet | Out-of-Home | Audio | State Toolkits
Earned Media Materials
Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, a sample press release to share with local press for a broader announcement, and a sample radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer.
- Talking Points: English | Spanish
- Sample Press Release: English | Spanish
- Sample Pitch Email: English | Spanish
Social Media Graphics & Copy
Speeding is dangerous for everyone on the road. Promote safe speed on your social platforms with the below graphics and recommended messages. These can be used throughout the year and fit in with your current social media strategy. Download the graphic, upload it to the social platform of your choosing, and then copy and paste your selected message into the post.
Message: Maintaining a safe speed on #OurRoads helps get everyone to their destination safely. Obey the speed limit behind the wheel of your truck or bus. Learn more: www.fmcsa.dot.gov/safespeed #SafeSpeeds
Message: Curves and ramps can be unsafe when driving too fast. Always slow down and approach them at a safe speed to keep yourself and others safe on #OurRoads. Learn more: www.fmcsa.dot.gov/safespeed #SafeSpeeds
Message: Whether it's rain, sleet, snow or fog, it's important to adjust your vehicle's speed during hazardous weather. Slow down on #OurRoads and arrive safely. Learn more: www.fmcsa.dot.gov/safespeed #SafeSpeeds
Message: Share speed prevention safety resources to help save lives: www.fmcsa.dot.gov/ourroads/cmv-safe-speed-campaign #SafeSpeeds #OurRoads
Facebook Cover Photo
Visor Card
This visor card is downloadable and printable, so you can keep speed prevention safety tips top of mind while on the road.
Tip Sheet
This tip sheet is available to download and print to share with road users in your community and at events.
Out-of-Home Materials
Use these transit shelters and digital posters in your local Safe Speed campaign.
Audio Spot
Reach drivers while they're in their cars with this :30 second safe speed audio spot. Listen to the message on driving at a safe speed and download it below.
Audio Spot Transcript: English | Spanish
State Toolkits
Help spread the word in your state or territory about driving at a safe speed with these tailored materials.
More Resources
Distracted Driving
Driving distracted is a leading cause of crashes on America’s roadways! Encourage CMV drivers to stay focused behind the wheel.
Voices of Safety
Discover a series of interviews and stories directly from a variety of drivers, cyclists, and pedestrians on how they stay safe on the road everyday.
Where We’re Going
We all have places to go, help remind all road users that the destination is more than the route. Share the road safely.
Last updated: Monday, October 7, 2024