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Work Zone Safety: Shareable Material

Work zones present many challenges for trucks and buses – narrow lanes, sudden stops, traffic pattern shifts, and uneven road surfaces require all drivers to stay alert. In fact, large trucks are over represented in work zone crashes, making up nearly one-third of fatal work zone crashes. It’s critical that all road users approach work zones with caution and do their part to keep the road safe for everyone. 

Help inform CMV drivers and the driving public about the unique safety challenges work zones present with the shareable materials on this page.  

Social Media Graphics

As shown in the below playbooks, use these social graphics to inform drivers about the challenges of work zones and how to avoid problems when driving through them.

English Graphics

graphic saying to keep your distance in work zones

graphic saying to stay alert in work zones graphic saying to plan ahead for work zones

Download Facebook Graphic 

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Spanish Graphics

graphic saying to keep your distance in work zones in Spanish

graphic saying to stay alert in work zones in Spanish graphic saying to plan ahead for work zones in Spanish

Download Facebook Graphic 

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Download Facebook Graphic

Download Twitter Graphic

Social Media Playbook

Plan for and promote work zone safety messaging on social media with this social media playbook, available for download at the link below. This playbook includes a variety of social messages, graphics, and tips you need to support this campaign.

Image of work zone safety social media playbook cover

Download General Playbook

Local Playbooks

There are also specific playbooks for places where there are currently heightened campaign efforts due to the high number of fatalities involving CMVs in work zones in those areas. Download the playbook for your area.

Earned Media Toolkit

Download and amplify work zone safety messaging in your market with this earned media toolkit, inclusive of campaign talking points, a press release, and pitch email. There are also area specific toolkits available for download.

General

Arkansas

    California

      Florida

          Georgia

            Illinois

              Indiana

              Ohio

              Oklahoma

              Pennsylvania

              Puerto Rico 

              Texas 

              Tip Sheet

              Large blind spots, long stopping distances, and size constraints make maneuvering large trucks and buses in work zones challenging. Download the below tip sheet to learn about taking precaution when driving through these areas. 

              Preview image of work zone safety tip sheet

              Download Tip Sheet

              Post Card and Visor Card

              Need a quick and easy reference of work zone safety driving tips? Download the post card and visor card below to keep in your vehicle.  

              Preview image of work zone safety post cardPreview image of work zone safety post card

              Download Post Card

              Preview image of work zone safety visor card

              Download Visor Card

              Preview of Spanish work zone safety visor card

              Download Spanish Visor Card

              Work Zone Safety Presentation

              Download this presentation to help inform others about work zone safety around large trucks and buses. 

              Download Presentation

              Billboard

              Have the opportunity to spread the word with out-of-home placements? Download this billboard to use in your market. 

              Work zone safety billboard that says stay alert work zone ahead

              Download Billboard

              Audio Spot

              Reach drivers while they're in their cars with this :15 second work zone safety audio spot. Listen to the message of work zone safety and download it below. 

              Download Audio Spot


               

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              Last updated: Tuesday, September 27, 2022