The Our Roads, Our Safety (Our Roads) campaign provides all road users with information on how to share the road safely with one another. In line with the U.S. Department of Transportation’s Federal Motor Carrier Safety Administration’s (FMCSA) mission to reduce crashes, injuries, and fatalities involving large trucks and buses, this campaign focuses on the responsibility that road users understand the operating differences between different types of vehicles, including commercial motor vehicles (CMVs), and change their behavior accordingly. 

In 2020, there were 163 fatal crashes in Tennessee, resulting in 195 fatalities. Help raise awareness about road safety by downloading and sharing the outreach resources below.

Earned Media Toolkit

Download resources and amplify the Our Roads, Our Safety campaign in Tennessee with this earned media toolkit, inclusive of campaign talking points, press release template, and pitch email template. 

• Talking Points
• Press Release Template
• Pitch Email Template

Social Media Playbook

Promote the campaign on social media with this social media playbook, available for download at the link below. This playbook includes a suite of social media messages and graphics to support Our Roads, Our Safety. 

Download Social Media Playbook

Social Media Graphics

Use these social media graphics to help inform all road users in Tennessee about the Our Roads, Our Safety campaign. 

One-Pager

Promote the Our Roads, Our Safety campaign by sharing this one-pager digitally or by printing it out and posting it at truck stops.  

Download One-Pager

Billboard

Use this billboard to promote Tennessee's Our Roads, Our Safety campaign.

Download Billboard