Our Plan Campaign
Our Roads, Our Safety® showcases the challenges road users face – along with safety tips – from the perspectives of every road user. Through billboards, social graphics, and more, this campaign spotlights what each driver can do to share the road safely. Download the materials below for use in your own road safety campaign.
These 30-second and 15-second videos provide quick messages to inform everyone on the road about blind spots, wide turns, and long stopping distances. They can be used on social media, your website, or in paid media efforts.
These 30-second and 15-second audio spots provide quick messages to inform everyone on the road about blind spots, wide turns, and long stopping distances. These audio spots are licensed for use through July 18, 2023.
Plan for and promote safe driving messages on social media with this social media playbook, available for download at the link below. This playbook includes a variety of social messages, graphics, and tips you need to support this campaign. There are also a number of graphics in the playbook that are available for download.