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ADAS Return on Investment Guide


How Your Operation Can Leverage ADAS to Save Money &
Save Lives . . . 

What Can Be Done?

"ROI Flyer Front Panel"ADAS helps drivers avoid crashes, whether they result from driver error or from circumstances outside the driver’s control, such as sudden intrusions into the driver’s lane (e.g., road hazards, other vehicles). ADAS technologies are especially helpful for avoiding or mitigating the impact of rear-end crashes, which
represent nearly half of all two-vehicle crashes.
Four Types of ADAS Solutions There are four general performance categories of ADAS which have the most potential to prevent fatalities, injuries, and crashes:

  • braking systems (e.g., air disc brakes, automatic emergency braking, and adaptive cruise control systems.)
  • steering systems (e.g., lane keep assist, lane centering, and adaptive steering control)
  • warning systems (e.g., lane departure, forward collision, and blind spot detection) and;
  • monitoring systems (e.g., driver- and roadfacing cameras for driver training, and camerabased mirror systems for enhancing driver field-of-view).

ADAS steering systems can alert drivers to impending danger ahead of or on the side of the vehicle, maintain safe travel distances between vehicles, and warn drivers if they perform a maneuver that could increase the risk of a crash (such as a sudden lane change). Some systems even initiate braking if drivers don’t (or can’t).

The National Highway Traffic Safety Administration (NHTSA) estimates that automatic emergency braking could prevent more than 11,000 crashes, 7,700 injuries, and more than 170 deaths involving heavy vehicles. What’s more, researchers from the University of Michigan Transportation Research Institute indicated that lane departure warning reduced crashes by 14 percent, electronic stability control by 19 percent, forward collision warning by 14 percent, and blind spot detection by five percent.

Investing in an ADAS can be daunting. More and more companies are offering and ever-growing array of technologies designed to make truck drivers' lives safer and easier. Picking the right technologies is crucial to a safe, efficient operation. Using technologies properly is just as important. Tech-Celerate Now has developed guides to help carriers and owner-operators make the best choices for their personal and operational needs--and to help them make the most of those choices.

Last updated: Tuesday, March 22, 2022