Alabama|Texas|Nevada|Oregon|Indiana | Montana|New Jersey
|The Commercial Vehicle Enforcement Division of the Kentucky State Police (KSP), supported by FMCSA, received a Motor Carrier Safety Assistance Program (MCSAP) grant in May 2007 to implement TACT. The 18-month TACT Program was launched in August of 2007. The program is focusing on excessive speeding, improper lane changing, reckless driving and not leaving sufficient space around CMVs. |
Subsequently the FMCSA awarded Kentucky with a follow-up TACT grant for FY 2008. The Kentucky TACT Program was focused in two high volume, high crash interstate areas: one in northern Kentucky on I-75 (Covington County) and the other along I-65 (in Jefferson and Bullitt Counties). These areas were selected due to the high number of crashes involving trucks. The program consisted of two media campaigns (earned and paid), informational signage, and three enforcement blitzes. The evaluation measured the success of the program by analysis before and after surveys, video observations and crash data. The blitzes focused on public awareness, driver behavior, and road safety.
Overall there was an increase in the number of survey respondents indicting they changed their driving behavior around trucks. Particularly, an increased number of drivers leave more space for trucks. Also, a higher number of individuals reported seeing or hearing the message "Leave More Space" on the radio and on roadway signs. Video data for passenger cars, small trucks /vans, and semi- or large-trucks revealed that, in general, larger trucks leave more space than other vehicle types and, in general, all vehicle types leave more space, when following large trucks than for other kinds of vehicles.
The Commercial Vehicle Enforcement Division erected highway signs in the original enforcement areas saying, "Don't Get a Ticket, Leave More Space." Signs are in the process of being installed in the new corridors. In addition to roadway signs, a public awareness initiative of radio advertising was broadcast to further educate motorists on the importance of leaving more space.
Communication activities included paid (i.e., radio, road signs, wrapped trucks) and earned (i.e., TV, radio, and newspaper) media campaigns, as well as heightened enforcement activities (i.e., three blitzes). There was an 11.83% reduction in the number of crashes occurring in the intervention corridors measured during the period before the interventions compared to during the TACT interventions; and a 5.52% reduction in crashes in the control corridors during the same time period. This means there was twice the reduction of crashes in the intervention corridors as compared to the control corridors during the same time periods. Since there was a significant change in the intervention site compared to the control site (more than twice the level), the effectiveness of the TACT Program was confirmed in Kentucky.
Subsequently the FMCSA awarded Kentucky with a follow-up TACT grant for FY 2008 and Kentucky is actively working two new identified crash corridors while maintaining maintenance enforcement in the original TACT corridors. The Kentucky TACT project used a data-driven approach to deploy TACT to two of the top CMV-involved crash corridors in 2007 and identified new corridors for the 2008 project.
"The TACT program has been operating for the past year on I-75 in Northern Kentucky and on I-65 south of Louisville in Jefferson and Bullitt counties. During that period the participating agencies increased citations written for moving violations in the enforcement corridors by 45 percent over the previous year," said David Leddy, TACT Program Coordinator for KSP. "Injury collisions involving CMV's decreased 36 percent in the I-75 enforcement corridor and 45 percent on the I-65 enforcement corridor during the past year, compared to the previous three-year average," added Leddy. The TACT program will continue to operate in these corridors over the coming year.
Below is a summary of the results from Kentucky's initial TACT program implementation.
- 2 press conferences held
- $57,936 in earned media received
- 3,390 paid radio spots aired
- 2,891 negotiated radio spots aired
- 7,500 brochures distributed
- 1,315 awareness surveys conducted and awareness of campaign message up from 12.1% to 41.6%
- 11 speaking engagements
- 2 truck wrapped
- Approximately 100 officers trained
- 2 enforcement waves conducted
- 5,546 hours of enforcement
- 13,075 violations
- 17,021 vehicles observed
- Ongoing enforcement continuing 6 days per month
- Numerous prosecutors education activities
- 11.8% reduction in CMV crashes
- 4.3% increase in leaving more space when passing
- 17.2% decrease in following too closely
- Kenton County issued a "No Drop" policy for prosecution of TACT Cases
Samples of Kentucky's media and communication activities from the TACT program can be obtained from State e-Toolkits.